On June 6-8, a product design training session was held in the workshop of the Accelerator of Creative Women’s Startups. Incredibly talented and creative coach Vitaly Kirillov – founder of Hochu rayu. design bureau, forced each of the participants in the Accelerating Program to rethink their perceptions of business and helped to improve their products for girls by individually analyzing each product (packaging, presentation, design). During the training the following topics were revealed: what is the design and how to use human-oriented design, thinking design, customer service (description of the profile, customer orientation, methods of working with clients), familiarity with the brand: how to make the brand recognizable and useful, sales channels, promotion, packaging, logistics of orders transfer.
The event was organized within the framework of the project of the NGO “Tourist Association of Ivano-Frankivsk region” “B2B: Creative Women Network. Strengthening the Capacity of Women in the Creative Industries of Ivano-Frankivsk, “the implementation of which was made possible by the Government of Canada through the Facility for the Promotion of Small and Medium-Sized Enterprises of the International Technical Assistance Project” Partnership for Urban Development “(PROMISE Project). The PROMIS project is being implemented by the Federation of Canadian Municipalities (FCM) with the financial support of the Canadian Ministry of International Affairs. More about the PROMISE Project – at www.pleddg.org.ua.